As mentioned, search engines use complex algorithms to determine the ranking of your web page on the SERP. Making up 75% of a comprehensive digital strategy, off-page SEO is a technique that is not to be skimmed on. It is a crucial strategy that establishes and proves your website’s authority, value, popularity, and importance to search crawlers. Simply put, off-site SEO does the backend work of strategically making your page rank.
Unlike on-page SEO that focuses on the utility and relevance of the content present on your web-page, off-page SEO deals with vital elements that aren’t directly available on your site but rather link back to it. Through gaining high-quality backlinks and increasing social presence, off-page SEO techniques work on improving the perception of both users and the search engine about your site. Why do SEO agencies actively implement this strategy when developing a strong content marketing plan for clients? It is known that acquiring backlinks are an important part of an SEO plan – a site with high-quality backlinks is a good indicator of the content’s standard. Search engines catch onto the fact that a large volume of relevant and authoritative sites are pointing back to your page – this portrays your domain as trustworthy, and thus have it rank better.
At our agency, we offer on-page optimization services that can help your website rank higher in search engine results pages. We’ll optimize your website’s title tags, meta descriptions, h1 tags, alt text, anchor text, and more. We’ll also help you with internal linking and external linking. And we’ll do all of this while keeping your brand’s voice and message consistent.
If you’re ready to take your website to the next level, contact our agency today and ask about our on-page optimization services